Overview
Digital Marketers support marketing actions across a wide variety of industries and companies, performing tasks related to Search Engine Optimisation (SEO) and Search Engine Marketing (SEM), and creating digital content on web and social media platforms. They also assist in analysing, monitoring and tracking the success of digital marketing campaigns. With our free-of-charge, 12 week bootcamp, we’ll provide you with the launchpad to begin your career as a Digital Marketer. Additionally, we will provide you with access to secure an in-office job or support you with freelance remote work opportunities.
What jobs can I do after completing the programme?
This programme trains you to execute key digital marketing tasks and work on team projects in the industry. We’ll provide you with access to secure an in-office job, or support you to find freelance remote work opportunities as a digital marketer. Graduates will have a wide range of career options, such as: Digital Marketer, Digital Marketing Associate, Digital Marketing Professional, Digital Marketing Executive, Digital Marketing Officer.
Who is this programme for?
This programme is open to people aged, 18-35 years old, that hold a degree from a university, college, technical training or vocational institutes who are currently unemployed or underemployed and not pursuing other education or training. The Kumasi programme it’s delivered in-person with a duration of 12 weeks and exclusive for women living in the Greater Kumasi area programme. The Accra programme, it’s delivered online with a duration of 13 weeks and it’s open to all genders living in the Greater Accra area. You don’t need any qualifications or experience in digital marketing to apply.
We are looking for learners who are interested in solving problems through a combination of creativity and analysis, have strong attention to detail, and are open to learning how to use new software programmes, such as Canva and WordPress.
Requirements
Kumasi Location: 12 weeks cohort, exclusively for women living in the Greater Kumasi area.
Accra and Tamale Locations: 13 weeks cohort, open to people of all genders living in the Greater Accra area or Tamale.
All Locations:
- Be 18-35 years old
- A degree from a university, college, vocational institutes or technical training including certifications from Cisco (Cisco Certification, Cisco Networking Academy Badge or Course Certificate of Completion)
- Have the legal right to work and live in the Ghana
- Available full-time for the duration of the programme
- Exclusive for people who didn’t complete any previous Generation Ghana programme in the past
What you will gain
- It’s free-of-charge! Gain all the skills you need to kickstart a career in digital marketing, at no cost.
- We will provide you with access to secure an in-office job or support you with freelance remote work opportunities.
- Grow in confidence and resilience, while building your first professional network in the classroom.
What industry skills will you learn?
Technical Skills
We’ll help you learn the technical skills with lots of hands-on, intensive training. By the end, you’ll understand:
- Digital marketing strategy
- Content creation, Canva and WordPress
- Email marketing and Mailchimp
- Search engine optimisation (SEO)
- Search engine marketing (SEM)
- Social media, Facebook, and Instagram
Behaviour & mindset skills
In every job, there are key skills that will help you be successful and stand out as a high quality team member. We’ll help you develop the key behavioural skills that will ensure you can transition into your new career smoothly and successfully. You’ll develop skills in:
- Growth mindset
- Future orientation
- Persistence
- Personal responsibility
- Communication
- Time management
- Proactiveness
- Creativity
Employability skills
- Development of a digital marketing campaign
- Interview Workshop
- Preparation of CV and LinkedIn profile
What we offer
- Free training. You’ll learn all you need to start your career and be successful – from the necessary technical skills to the employment essentials that will help you achieve your potential.
- Connect with hiring employers. In the last few weeks of your programme, you’ll work with our Employability Coaches to prepare for life after your boot-camp. We’ll help prepare your CV and develop your interview skills for your job search. We’ll support you with every application and help you transition into working life.
- Dedicated mentor support during the programme and afterwards to give you the best chance of succeeding and overcoming any challenges.
Programme Dates
Aug-04 | Accra & Kumasi (In-person) | 12 or 13 weeks | Register Interest
